Have you ever felt how the people you might be marketing to don't "get you" or understand you?
Or, maybe you know you are not communicating the "right" message for your target audience, but you're unsure how you can change your message, or what it really ought to be. personal branding pdf
The situation in the above instances could be you aren't harnessing and taking advantage of the strength of ancient archetypes within your personal branding strategy.
To aid explain the concept of ancient archetypes...
Have you ever noticed certain brands, advertisements, movies, or celebrity personalities seem to instantly interact with you? Without you even realizing it, these brands are communicating a tale and meaning to your soul it is already deeply familiar with. brand building strategies
Research within the marketing field suggests that the best brands consistently embody the persona of ancient archetypes. Which ancient archetype you embody is the initial thing you must do before beginning creating a personal brand identity.
So, what exactly is a historical archetype?
Archetypes are believed to be to become universal, mythical characters that live within the collective unconscious of individuals all over the world. By symbolizing our core human desires, archetypes can evoke strong, deep emotions that everyone can connect to, and understand.
Examples of powerful brands that stir our emotions are Coke, Nike, Marlboro; movies for example Alien, and E.T. The Extra Terrestrial; and personalities like Jackie O., John Wayne, and Lady Di. These "brands" have captured and held the imagination from the public. Why? Simply because they represent something soulfully and deeply familiar to us.
The twelve ancient archetypes will be the:
1. Creator
2. Caregiver
3. Ruler
4. Jester
5. Regular Guy/Gal
6. Lover
7. Hero
8. Outlaw
9. Magician
10. Innocent
11. Explorer
12. Sage
Each one of these archetypes possess powerful identities that signal the fulfillment of basic human desires and emotions, and releases deep emotions and yearnings within us. Scientific research signals the missing link in successful marketing and branding is really a lack of knowledge of archetypes, as well as the power they possess.
Through the recent development of my own personal branding strategy, I centered on researching and checking twelve ancient archetypes to determine which one resonated with me at night most. After my study, I determined the original archetype that best describes use is the Ruler. Well-known Ruler brands are Saab, Ralph Lauren, Fortune, and Microsoft.
The Ruler archetype is known as the best choice, and needs control; in addition, it seeks to create prosperity and success, also to make order away from chaos. The ruler identity suits a brandname when it is:
- A high status product
- A product to help those have more organized
- An item at the moderate to high budget range
Knowing this kind of information really helps to produce a personal branding strategy which is similar to the attributes and values of the brand, as well as identify the words to make use of to advertise the brand.
By using the ancient power of archetypes when branding your small business, you'll immediately help make your marketing easier, and you will probably feel well informed because you're authentically communicating what you are. This message of individuality and expression is indeed powerful, your ideal client will intuitively understand you, and become drawn to you.
A branding strategy, using archetypes, allows your audience to dive deep into the core of whom you really are.
If you are growing your personal branding technique for the first time, or rebranding, using ancient archetypes will separate the standard brands from you---the extraordinary brand. Utilize the power of ancient archetype to develop a robust personal branding strategy to inform your brand's story.
